BS Lyon - 21 & 22 Nov. 2021 / BS Nantes - 6 & 7 Mars 2022

BS Lyon - 21 & 22 Nov. 2021 / BS Nantes




In generic, there is generate, that is to say create, and the creation of the brand GENERIK has indeed created a wind of panic in the world of hair products for professionals. Even if it was to be expected, we had to dare to face the "monsters" of this market, a former L'Oréal executive successfully took up the gauntlet. By creating the GENERIK brand, the most beautiful of brands being that of intelligence, GENERIK is getting closer to it, with this identity that clearly explains the purpose of the approach, cqfd.

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  • Hairdressing
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  • France